Abstract: An elongated display assembly for removably inserting and simultaneously displaying a plurality of separate flexible and generally flat items to be displayed comprises an elongated open display housing having a flat back panel with an upper front flange and a lower front flange extending along the length and an upper channel and a lower channel extending along the length between the flat back panel, upper front flange and the lower front flange. The channels are for receiving upper and lower respective edges of items to be displayed. The back panel has an elongated score or notch extending along its length capable of separating the panel into an upper frame member and a lower frame member. The front of the display housing is open for removably securing a plurality of separate display items from the front.