Abstract: Software tools disclosed herein may allow a user to enter design choices that alter an aesthetic appearance of a machine-readable label such that modules included in the label deviate from a standardized definition for the modules. Such alterations may include changes in size, color and orientation of modules. The alterations may allow a user to create machine-readable labels having unique aesthetic appearances. A software engine may ensure that, despite the aesthetic design choices entered by a user, the generated machine-readable label is reliably scannable.

Abstract: This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification (“RFID”) embedded within the tag and/or scanning a machine-readable label (“MRL”) visible from an outside of the tag. Systems may track and capture downstream user interaction with content presented in response to a scan. Systems may distinguish between scan of an MRL versus scans of an RFID chip. A scan of an MRL may trigger loading of a first scan destination on a scanning device. A scan of an RFID chip may trigger loading of a second scan destination on a scanning device. Systems may generate analytics on detected differences between whether an MRL or RFID chip is scanned.

Abstract: This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification (“RFID”) embedded within the tag and/or scanning a machine-readable label (“MRL”) visible from an outside of the tag. Systems may track and capture downstream user interaction with content presented in response to a scan. Systems may distinguish between scan of an MRL versus scans of an RFID chip. A scan of an MRL may trigger loading of a first scan destination on a scanning device. A scan of an RFID chip may trigger loading of a second scan destination on a scanning device. Systems may generate analytics on detected differences between whether an MRL or RFID chip is scanned.

Abstract: This disclosure relates to technology that provides dynamically configurable access to customized digital content associated with a machine-readable label (“MRL”). A MRL may be designed, printed and distributed to viewers. After distribution, the MRL may be collected by an owner who activates the collectible MRL and associates the MRL with customized content. At a time they are generated, a collectible MRL may be associated with a default scan destination. The default scan destination may be encoded in a data zone of the collectible MRL. The information encoded in a data zone of the collectible MRL may not be changeable after the MRL is distributed or fixed in tangible form. The disclosed technology provides apparatus and methods for customizing content associated with a MRL even after the MRL has been fixed in tangible form.

Abstract: This disclosure relates to technology that provides dynamically configurable access to customized digital content associated with a machine-readable label (“MRL”). A MRL may be designed, printed and distributed to viewers. After distribution, the MRL may be collected by an owner who activates the collectible MRL and associates the MRL with customized content. At a time they are generated, a collectible MRL may be associated with a default scan destination. The default scan destination may be encoded in a data zone of the collectible MRL. The information encoded in a data zone of the collectible MRL may not be changeable after the MRL is distributed or fixed in tangible form. The disclosed technology provides apparatus and methods for customizing content associated with a MRL even after the MRL has been fixed in tangible form.

Abstract: Software tools disclosed herein may allow a user to enter design choices that alter an aesthetic appearance of a machine-readable label such that modules included in the label deviate from a standardized definition for the modules. Such alterations may include changes in size, color and orientation of modules. The alterations may allow a user to create machine-readable labels having unique aesthetic appearances. A software engine may ensure that, despite the aesthetic design choices entered by a user, the generated machine-readable label is reliably scannable.

Abstract: Software tools disclosed herein may allow a user to enter design choices that alter an aesthetic appearance of a machine-readable label such that modules included in the label deviate from a standardized definition for the modules. Such alterations may include changes in size, color and orientation of modules. The alterations may allow a user to create machine-readable labels having unique aesthetic appearances. A software engine may ensure that, despite the aesthetic design choices entered by a user, the generated machine-readable label is reliably scannable.

Abstract: Software tools disclosed herein may allow a user to enter design choices that alter an aesthetic appearance of a machine-readable label such that modules included in the label deviate from a standardized definition for the modules. Such alterations may include changes in size, color and orientation of modules. The alterations may allow a user to create machine-readable labels having unique aesthetic appearances. A software engine may ensure that, despite the aesthetic design choices entered by a user, the generated machine-readable label is reliably scannable.