Abstract: Methods and systems for brokering under-utilized amenities and assets of private clubs. In tougher economic times, private clubs may face economy-related membership attrition and overall revenue shortfalls. A marketplace for trading available assets and amenities among a controlled audience in a simple, orderly manner for private clubs may help private clubs endure economic downturns. Revenue may be generated from the sale of mailing lists of members, percentages of asset sales, related amenity sales, or sales of other services reserved or made through the site. In addition, a network and community of committed, affluent subscribers may benefit from such a marketplace through forums, chats, discussions and blogs to further foster their relationships. Vendors seeking to make targeted advertisements may also find such a community beneficial.