Abstract: An end hook of a tape measure for permitting hooking of the tape measure to variously oriented objects while maintaining a readable orientation of the measuring tape. The end hook of the tape measure includes an end hook coupled to a tape measure, the end hook having an outer perimeter edge that protrudes orthogonally outward from all sides of the end of the measuring tape of the tape measure. In an embodiment, the end hook generally includes a disk shaped main member having a circular outer perimeter edge and a plurality of slots extending through the main member. In an embodiment, the end hook is designed for attachment to an existing tape measure.