Abstract: Methods and systems for facilitating a campaign tracking platform for social media marketing are provided. According to one embodiment, a method for collecting click information regarding tracking links is provided. A tracking link is generated corresponding to a target source of content through which a subscriber of the social media campaign tracking platform can share the content with third parties via social media. The tracking link has encoded therein structured metadata indicative of a social media action within which the tracking link is contained. Responsive to receiving a click-through event for the tracking link from a requestor, click information is stored in a consumption database associated with the social media campaign tracking platform and the requestor is redirected to the target source.