Abstract: A concealment device, system, and method for concealing printed matter are described. The concealment device features a translucent colored material having a color that corresponds to a first color of printed matter that is configured inside or behind the concealment device so as to be positioned adjacent to and beneath the colored material. The printed matter is concealed when viewed through the colored material from outside the concealment device. The concealment device can be an envelope, a magazine, or a booklet. The concealment system includes the concealment device and a printed item that is coverable by the concealment device. The printed item includes printed matter having a first color that corresponds to a color of the colored material. The printed matter is not visible when viewed through the colored material from outside the concealment device.

Abstract: An envelope that includes an envelope portion and a detachable component that is separable from the envelope at a line of perforation is described. The detachable component can include printed matter, for example, an offer for goods or services, a discount code, or a coupon.

Abstract: An advertising piece for inducing a customer to view an advertisement is described. The advertising piece includes an advertising article, a detachable card that is removably attached to a surface of the advertising article, and a transparent label that covers a front face of the detachable card and connects to the advertising article. The detachable card is attached to the surface of the advertising article within a pocket formed between a rear side of the transparent label and the surface of the advertising article. Adhesive may also be used to secure the detachable card to the advertising article.

Abstract: A card for distributing advertising and information is described. The card, which can be laminated, includes a card body and an expandable component that is detachable from the card body. The expandable component includes two connected plies of material that are connected to form a closed end that is opposite to a detachment end at which the expandable component is detachable from the card body. The expandable component optionally may include one or more sheets of material that are arranged in a folded configuration between the two plies while the expandable component is still attached to the card body. Once the expandable component is detached from the card body, the expandable component is openable to reveal concealed printed matter printed on an interior surface.

Abstract: A concealment device, system, and method for concealing printed matter are described. The concealment device features a translucent colored material having a color that corresponds to a first color of printed matter that is configured inside or behind the concealment device so as to be positioned adjacent to and beneath the colored material. The printed matter is concealed when viewed through the colored material from outside the concealment device. The concealment device can be an envelope, a magazine, or a booklet. The concealment system includes the concealment device and a printed item that is coverable by the concealment device. The printed item includes printed matter having a first color that corresponds to a color of the colored material. The printed matter is not visible when viewed through the colored material from outside the concealment device.