Abstract: Systems and methods for predicting a proper casing variation of a term are disclosed. Generally, a term casing suggestion tool receives a term. The term casing suggestion tool determines whether a database of editorial decisions includes a proper casing variation of the received term. If the database of editorial decisions includes a proper casing variation, the term casing suggestion tool may suggest the proper casing variation to an editor or export the proper casing variation to a system of an online advertisement service provider. If the database of editorial decisions does not include a proper casing variation, one or more digital sources are searched for the term. A set of casting variations of the term is recorded a number of times each casing variation occurs in the search is recorded. At least a portion of the set of casing variations of the term is suggested to an editor.

Abstract: Systems and methods for predicting a displayable form of a term is disclosed. Generally, a displayable form suggestion tool receives a term. The displayable form suggestion tool canonicalizes the term and applies a displayable form model based on search logs of an online advertisement service provider to the received term to determine a set of potential displayable forms of the term. The set of potential displayable forms of the term are suggested to an editor and the editor selects one of the suggested displayable forms of the term. The displayable form suggestion tool may then export the selected displayable form of the term to a system of the online advertisement service provider such as an advertisement campaign management system for insertion into a digital ad such as a graphical banner ad or a sponsored search listing.