Abstract: A one-piece holder for shooting targets, archery targets, yard signs and the like has a first crossbar with a clip at each end having a toothed notch into which the target or sign suitable for the named purposes may be inserted. The first crossbar is supported by an upright which has a second crossbar at its lower end with earth-penetrating prongs extending downward therefrom, enabling the user to press the prongs into the ground with his foot, so as to support the holder and, therefore, the target or sign, vertically.