Abstract: A method of providing dynamic cursor related content is disclosed. The method can include sending a request for content to a server from a user device; receiving instruction code from the server in response to the sent request, the instruction code operable to collect cursor information related to a cursor position on a display of the user device; sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device; and changing the content based on the indicated relative interest.

Abstract: A method of providing cursor related analytics is disclosed. The method can include sending instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device, receiving from the user device the cursor information collected in response to execution of the instruction code; and generating from the received cursor information an indication of relative interest between regions on the user device display.

Abstract: A system for providing cursor related analytics is disclosed. The system can include a user device having a display and able to collect personal identifying information; a first server storing content and instruction code, the instruction code being transmitted from the server to the user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device, and wherein the user device collects cursor information in response to execution of the instruction code; and a second server connectible to the user device to receive cursor information and generate an indication of relative interest between regions displayed on the user device.

Abstract: A method of providing data to support cursor related analytics is disclosed. The method can include sending a request for content to a server from a user device; receiving instruction code from the server in response to the sent request, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device; and sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between different regions displayed on the user device.

Abstract: A method of determining effectiveness of advertising content is disclosed. the method can include sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device; receiving from the user device the cursor information collected in response to execution of the instruction code; generating from the received cursor information an indication of relative interest between regions displayed on the user device; and providing value information based on the relative interest between regions using an accounting module.

Abstract: A method of displaying content on a touch screen device is disclosed. The method can include sending a request for content from the touch screen device to a remote server; receiving both the content and an instruction code at the touch screen device from the remote server in response to the request for content to the remote server; and using the combination of instruction code and the content to present the content at a defined relationship with respect to a touchpoint on a display screen of the touch screen device.

Abstract: A method of displaying content on a touch screen device is disclosed. The method can include sending a request for content from the touch screen device to a publishing server in response to user selection by touchpoint of an image displayed on the touch screen device; receiving both the content and an instruction code at the touch screen device from the publishing server in response to the user selection by touchpoint; and using the combination of instruction code and the content to present the content on the touch screen device at a defined relationship with respect to the image selected by touchpoint on the touch screen device.

Abstract: A system and method for delivering cursor-based content, such as advertising content is disclosed. The system may include an advertising server having a network interface for coupling the server to a computer network. The server includes a processor having software associated therewith to implement a delivery method. The software may receive a request for cursor-based advertising content, select cursor-based advertising content based on the request, deliver the selected cursor-based advertising content, deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer, and deliver instruction code for recording and reporting data related to a user's cursor position.

Abstract: An advertisement system provides an advertisement impression in response to each advertisement request received from each of a plurality of diverse general media advertisement delivery systems. The advertisement system comprises a placement database and a distribution object. The placement stores a plurality of instances of advertisement content, each in association with a subject matter category, rendering factors, and a financial parameter. The distribution object receives each advertisement request. Each advertisement request includes channel identifier and at least one query parameter.

Abstract: A method for generating an advertisement impression which moves a selected instance of advertisement content in conjunction with a mouse pointer on a client rendering system includes defining, in a placement database, a plurality of instances of advertisement content. Each instance of advertisement content is associated with an advertisement category, a financial parameter, and response data. A selected instance of advertisement content is selected from the placement database. The selected instance of advertisement content is one of the plurality of instances of advertisement content that is associated with an advertisement category meeting selection criteria and a financial parameter meeting selection criteria. The selected instance of advertisement content is combined with pointer tracking instructions to generate the advertisement impression.

Abstract: A method for providing advertising services in general media using a pay for performance model is provided. A service provider defines at least one biddable advertisement for presentation in advertising media. A bid amount chargeable to a participating advertiser upon a response to the at least one biddable advertisement is determined, generally by an open auction conducted by the service provider. The biddable advertisement is associated with a participating advertiser based, at least in part, on the bid amount. As responses to the biddable advertisement are received by the service provider, they are provided to the associated participating advertiser and that participating advertiser is charged the bid amount for the response. The advertiser associated with a biddable ad can change in real time based on the auction and association mechanisms used by the service provider, such as a bid weighted rotation which associates the biddable ad to a number of participating advertisers.

Abstract: A system and method for distributing digital copyright work having a copyright owner is described herein. The method comprises selecting, by a download customer, a digital copyright work for inquiry. A digital copyright work is associated with an advertising sponsor based on attributes at least partially selected by the advertising sponsor. Upon selection of said digital copyright work for download, the sponsoring advertiser is charged according to said attributes. The advertising sponsors is provided with the capability of full sponsorship or partial sponsoring. The association of digital copyright data with advertising sponsors is augmented by an analytical engine, which receives and aggregates data regarding rates of successful downloads, download charges paid by the download user, and other information.