Abstract: A system and method for connecting advertising to footwear is disclosed. The system can comprise a curved rod member, a sheet, and an advertisement. The curved rod member can be mountable above a welt of a footwear. The sheet material can comprise a first curved surface and a horizontal track along the sheet, wherein the horizontal track can connect the sheet material to the curved rod member, and the advertisement can be on the convex side of the sheet material.

Abstract: An improved system and method for protecting the heel area of footwear is disclosed herein. Specifically, a heel protector system is disclosed. Such heel protector system can comprise a rod member mountable above a welt of a shoe, and a sheet further comprising a curved surface, and a horizontal track along the concave side of the curved surface, wherein said horizontal track connects the sheet to the rod member. In another embodiment, the heel protector system can further comprise a sheet which is replaceable by a second sheet. The second sheet can comprise a second curved surface and a second horizontal track along the concave side of the second curved surface, wherein the second curved horizontal track capable of connecting the second sheet to the rod member.

Abstract: A system and method for connecting advertising to footwear is disclosed. The system can comprise a curved rod member, a sheet, and an advertisement. The curved rod member can be mountable above a welt of a footwear. The sheet material can comprise a first curved surface and a horizontal track along the sheet, wherein the horizontal track can connect the sheet material to the curved rod member, and the advertisement can be on the convex side of the sheet material.

Abstract: The invention relates to methods for identifying candidate pharmacological agents to be used in the treatment and/or prevention of Alzheimer's disease and/or related pathological conditions.