Abstract: A method and system for delivering value added service (VAS) applications offered by a service provider to a subscribing end user is presented. The method includes collecting, by a user service module, end user device information, forwarding, by the service provider, end user information, to a server, creating, by the service provider, target end user profiles, VAS application campaigns, and campaign schedules, and storing the same in the server. The method further comprises communicating, between the server and the user service module, to display an offer in the end user device for at least one of the VAS applications, in accordance with the target profiles, the application campaigns, and schedules, wherein, upon selecting by the user, the at least one of the VAS applications is loaded, installed, and activated in the end user device without further end user actions.

Abstract: A method of controlling telephone connections for internet protocol communications provides a structure for encapsulating a message to be exchanged between an IP phone and an entity within an Ethernet-based PBX, comprising utilizing a Protocol Header and an IP Message body, wherein the Protocol Header includes an indication of Protocol Type for denoting whether the message is an IP message or an encapsulated non-IP message, Device Number for denoting, by means of a MAC (Media Access Control), an address for the entity within the PBX to which the message is to be transmitted or from which the message is to be received, and Message Type for identifying the type of message contained in the IP Message Body.

Abstract: A structure for encapsulating a message to be exchanged between an IP phone and an entity within an Ethernet-based PBX, comprising a Protocol Header and an IP Message body wherein the Protocol Header includes an indication of Protocol Type for denoting whether the message is an IP message or an encapsulated non-IP message, Device Number for denoting by means of a MAC (Media Access Control) an address for said entity within said PBX to which said message is to be transmitted or from which said message is to be received, and Message Type for identifying the type of message contained in the IP Message Body.