Abstract: A tire soaper apparatus including a soaper station and a conveyor for selectively advancing tires to the soaping station. The soaping station is characterized by a translationally mounted rotator for being moved into engagement with a tire to thereby rotate it, a pivotally mounted soap applicator located above the conveyor for selectively contacting the beads of the tire, and a soap dispensing circuit for selectively providing soap at the soap applicator for applying soap to the beads of the tire. The soap applicator is pivoted into the central opening of the tire and engages, via bead receptacles, each of the beads thereof. The tire is rotated by the rotator rotating against the tread of thereof, wherein the rotator moves translationally toward the soap applicator so that the tire is squeezed therebetween with the beads seated in the bead receptacles and soap transferred to the beads as the tire rotates in relation to the soap applicator.