Patents by Inventor Craig J. Johns

Craig J. Johns has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • APPARATUS AND METHODS FOR MEASUREMENT OF CAMPAIGN EFFECTIVENESS
    Publication number: 20160078474
    Abstract: In some embodiments, a method defines a control group of consumers from a population of consumers that meet a first criterion associated with a promoted entity. The method further includes calculating an aggregate first per-consumer-purchase amount for the promoted entity based on one or more consumer characteristics of the control group. The method further includes defining a test group of consumers from a population of consumers that meet a second criterion associated with the promoted entity, and calculating an aggregate second per-consumer-purchase amount for the promoted entity based on the one or more consumer characteristics of the test group. The method further includes sending a signal indicative of a net purchase value based on a difference between the aggregate first per-consumer purchase amount and the aggregate second per-consumer-purchase amount.
    Type: Application
    Filed: September 15, 2014
    Publication date: March 17, 2016
    Applicant: DataLlogix, Inc.
    Inventors: Damian Vallejo Wandler, Craig J. Johns, Robin Opie