Abstract: A brick-and-mortar merchant may receive a commission when a user interacts with an item at the brick-and-mortar merchant but later purchases the same or similar item from another source such as an online retailer. Interaction between the user and the brick-and-mortar merchant may be determined by geolocating a mobile device near or within a location of the merchant. In some embodiments, the online retailer may refer a customer to retail partners that may offer the item for viewing. The online retailer may track and compensate the retail partner for interacting with a user when the user visits the retail partner's location and possibly receives sales help and then later obtains the item from the online retailer.