Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code.

Abstract: Directions are provided over a network to a mobile terminal. Destination entries are stored in a memory. A server receives a voice-based request for directions to a target destination from the mobile terminal. A current location of the mobile terminal is determined. A processor compares the destination entries with the target destination to determine a matching entry. Directional instructions to the matching entry are obtained for the target destination based on the current location of the mobile terminal. The obtained directional instructions are transmitted to the mobile terminal for display on the mobile terminal.

Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.

Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.

Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.

Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.

Abstract: Directions are provided over a network to a mobile terminal. Destination entries are stored in a memory. A server receives a voice-based request for directions to a target destination from the mobile terminal. A current location of the mobile terminal is determined. A processor compares the destination entries with the target destination to determine a matching entry. Directional instructions to the matching entry are obtained for the target destination based on the current location of the mobile terminal. The obtained directional instructions are transmitted to the mobile terminal for display on the mobile terminal.

Abstract: Systems and methods for providing voice activated location information to a user are disclosed. In one embodiment, a user provides a voice-based request for directions to a desired destination through a communications device. The voice-based request includes a delivery method for the directions. The location of the user is determined, and a database is queried to determine one or more entries that match the desired destination contained in the request. Directional instructions to the matching entries are determined and provided to the user by the delivery method.

Abstract: A system for receiving and sending a data transmission includes a network where a user may view and manipulate a data transmission. A marking mechanism allows a user to denote first and second marks of the data transmission that frame a portion of the data transmission. A transmitter is configured to send the first and second marks to a remote device for consumption of the portion of the data transmission.