Abstract: A light-weight, disposable and re-cycleable base for shipping and displaying multiple product packaging units, and which may be capable of supporting relatively heavy product loads. Several corrugated fiberboard support units having an internal brace element may be secured to each other to create a base. The base is placed upon a pallet and one or more layers of product cases containing the product to be shipped and displayed are placed on top of the base. Advertising graphics advertising the product to be displayed and sold may be placed on the exterior of the base or on a sleeve or wrap secured to the base for that purpose. The base and products may be secured together by for shipping. The entire system may be loaded by forklift into a standard trailer and a second unit may be loaded directly on top of the first unit. The units may be shipped to the end user, unloaded and placed directly on a sales floor display and sale of the products.