Patents by Inventor Craig Mellor

Craig Mellor has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertising with digital media content
    Patent number: 10565614
    Abstract: A method is provided for dynamically adding customized advertisements with media content on digital media storage devices. A user may provide identification data to an automated machine or salesperson selling the media content at a retail location. Based upon the identification of the user, advertisements may be selected to be added to the media content. The selection of advertisements may be based upon previous transaction data, the genre of the media content, or characteristics identified for the user. Users may also select to change the quantity of advertisements to view based upon fees paid by the user for the media content. The user may pay additional fees to view less advertisements and the user may pay fewer fees and have more advertisements included with the media content.
    Type: Grant
    Filed: November 24, 2010
    Date of Patent: February 18, 2020
    Assignee: NCR Corporation
    Inventors: Andrew Kilgore, Euan Pattullo, Craig Mellor, Philip Duncan
  • Advertising With Digital Media Content
    Publication number: 20120130810
    Abstract: A method is provided for dynamically adding customized advertisements with media content on digital media storage devices. A user may provide identification data to an automated machine or salesperson selling the media content at a retail location. Based upon the identification of the user, advertisements may be selected to be added to the media content. The selection of advertisements may be based upon previous transaction data, the genre of the media content, or characteristics identified for the user. Users may also select to change the quantity of advertisements to view based upon fees paid by the user for the media content. The user may pay additional fees to view less advertisements and the user may pay fewer fees and have more advertisements included with the media content.
    Type: Application
    Filed: November 24, 2010
    Publication date: May 24, 2012
    Inventors: Andrew KILGORE, Euan Pattullo, Craig Mellor, Philip Duncan