Abstract: Methods, systems, and techniques for communicating with mobile users by providing dynamic content that is relevant to the user's immediate environment by taking environmental context into account such as location, time, weather, and the like are provided. Example embodiments provide an Environment Context-based Mobile Content Management System (“ECMCMS”). The ECMCMS creates a new framework that makes it easier to create, deliver and consume content that is built around the end user's environmental context. The ECMCMS allows for companies, organizations, institutions, and corporations to communicate with their mobile users without requiring established relationships with the providers or distributors of the content. An example ECMCMS comprises a content creation tool, a content conduit, and content production.