Abstract: A system and method of providing multiple participants with a centrally accessible content portal for geographic point of interest (POI) data, for subsequent use in creating map-based or spatial applications. Different entities can dynamically upload, update, retrieve, and use digital map and POI data. Additional features include the ability to handle the large amounts of POI data needed by multiple Application Developers, including data that is dynamic, or frequently changing; the ability to update POI attribute information and deliver it to the Application Developers; the ability to associate multiple points of entry (POE) with a POI, and to aggregate data from multiple Content Providers; and the use of a common geocoding engine and common digital map reference across all Content Providers, which ensures the consistency of the geocoding throughout all the POI data.