Abstract: An approach is provided for matching a candidate user to an institution based on athletic performance information, athletic observation information, and selection criteria. The approach involves receiving a first data set from a first device associated with a candidate user, wherein the first data set includes athletic performance information. The approach also involves receiving a second data set from a second device associated with a coaching user, wherein the second data set includes athletic observation information associated with the candidate user. The approach further involves determining selection criteria associated with a plurality of institutions for a sports program. The approach also involves matching the candidate user with one or more of the plurality of institutions based on the first data set, the second data set, and the determined selection criteria. The approach further involves initiating presentation of the one or more matching institutions to the first device.