Abstract: In aspects of text importance spatial layout, a computing device implements a processing device to receive a text importance vector that includes designations of visual properties for constituent words of a text phrase. Spatial layouts of the text phrase are determined, with each spatial layout being a different displayable representation of the constituent words arranged based on the designations of the visual properties in the text importance vector for each of the constituent words. Feature vectors are generated, each feature vector represents a spatial layout of the text phrase and includes measurement properties of each of the constituent words in the respective spatial layout. The spatial layouts are ranked based on a metric that indicates a degree of similarity of the measurement properties of each of the constituent words in a respective spatial layout matching to the visual properties for the constituent words as designated in the text importance vector.