Patents by Inventor Craig V. Calder

Craig V. Calder has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method for online session advertising
    Patent number: 8504416
    Abstract: The invention provides a method of providing and selling online advertising in which a single advertiser is guaranteed major advertising locations on each qualifying page viewed by a web site visitor during the viewer's entire web session. Advertisements from a single advertiser follow web site visitors through the web pages they select for viewing, allowing a consistent message to be displayed to a particular user over a period of time. Advantages include the ability to engage in linear storytelling and to obtain reach, duration, and impact of the advertising message on a par with or exceeding that obtainable from conventional advertising media such as television and print.
    Type: Grant
    Filed: May 23, 2012
    Date of Patent: August 6, 2013
    Assignee: The New York Times Company
    Inventors: Craig V. Calder, Heather Keltz
  • Method For Online Session Advertising
    Publication number: 20120323705
    Abstract: The invention provides a method of providing and selling online advertising in which a single advertiser is guaranteed major advertising locations on each qualifying page viewed by a web site visitor during the viewer's entire web session. Advertisements from a single advertiser follow web site visitors through the web pages they select for viewing, allowing a consistent message to be displayed to a particular user over a period of time. Advantages include the ability to engage in linear storytelling and to obtain reach, duration, and impact of the advertising message on a par with or exceeding that obtainable from conventional advertising media such as television and print.
    Type: Application
    Filed: May 23, 2012
    Publication date: December 20, 2012
    Applicant: The New York Time Company
    Inventors: Craig V. Calder, Heather Keltz
  • Method for online session advertising
    Patent number: 8195508
    Abstract: The invention provides a method of providing and selling online advertising in which a single advertiser is guaranteed major advertising locations on each qualifying page viewed by a web site visitor during the viewer's entire web session. Advertisements from a single advertiser follow web site visitors through the web pages they select for viewing, allowing a consistent message to be displayed to a particular user over a period of time. Advantages include the ability to engage in linear storytelling and to obtain reach, duration, and impact of the advertising message on a par with or exceeding that obtainable from conventional advertising media such as television and print.
    Type: Grant
    Filed: September 4, 2003
    Date of Patent: June 5, 2012
    Assignee: The New York Times Company
    Inventors: Craig V. Calder, Heather Keltz