Patents by Inventor Craig William Tomarkin

Craig William Tomarkin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11907964
    Abstract: A specially programmed machine and method generates propensity information based on inputs received from machines connected as part of an Internet of Things (IoT) environment, where the machine appends a predictive segmentation attribute to each data input received and generates a matrix based on the counts of each attribute-input combination. The attribute-input counts for each combination are converted to a statistical metric that represents propensity information for consumers fitting into the segment associated with the particular attribute. The propensity information can be relayed to a client in a variety of ways, including a direct display of the propensity information, appendage of the propensity information to the clients database, or using the information to provide an audience report to the client.
    Type: Grant
    Filed: March 7, 2019
    Date of Patent: February 20, 2024
    Assignee: Acxiom LLC
    Inventor: Craig William Tomarkin
  • Publication number: 20210012362
    Abstract: A specially programmed machine and method generates propensity information based on inputs received from machines connected as part of an Internet of Things (IoT) environment, where the machine appends a predictive segmentation attribute to each data input received and generates a matrix based on the counts of each attribute-input combination. The attribute-input counts for each combination are converted to a statistical metric that represents propensity information for consumers fitting into the segment associated with the particular attribute. The propensity information can be relayed to a client in a variety of ways, including a direct display of the propensity information, appendage of the propensity information to the clients database, or using the information to provide an audience report to the client.
    Type: Application
    Filed: March 7, 2019
    Publication date: January 14, 2021
    Inventor: Craig William TOMARKIN
  • Patent number: 9535933
    Abstract: A method for measuring a change between two values for one or more data elements over time uses a “delta” value to indicate the significance of the change. The delta value is the difference between the two values, added to the ratio between those values multiplied by an asymptote. Experimental data sets with known values may be used to create data sets to which selection criteria are applied in order to calculate an optimal asymptote for the application of the delta values. This optimal asymptote may then be used for calculating delta values across an entire population for predictive purposes.
    Type: Grant
    Filed: August 21, 2014
    Date of Patent: January 3, 2017
    Assignee: Acxiom Corporation
    Inventor: Craig William Tomarkin
  • Patent number: 9529827
    Abstract: A method for constructing a change database reduces the footprint of a standard longitudinal data database and increases the manageability of the data for many applications. The change database concatenates representations of a time period for the change, the direction of the change, and the value of the change into a single string. The change database is constructed by creating foundation files from formatted historical data, constructing change files from these foundation files, and iteratively creating master files that encapsulate the change data.
    Type: Grant
    Filed: August 21, 2014
    Date of Patent: December 27, 2016
    Assignee: Acxiom Corporation
    Inventor: Craig William Tomarkin
  • Publication number: 20150066992
    Abstract: A method for constructing a change database reduces the footprint of a standard longitudinal data database and increases the manageability of the data for many applications. The change database concatenates representations of a time period for the change, the direction of the change, and the value of the change into a single string. The change database is constructed by creating foundation files from formatted historical data, constructing change files from these foundation files, and iteratively creating master files that encapsulate the change data.
    Type: Application
    Filed: August 21, 2014
    Publication date: March 5, 2015
    Inventor: Craig William Tomarkin
  • Publication number: 20150066884
    Abstract: A method for measuring a change between two values for one or more data elements over time uses a “delta” value to indicate the significance of the change. The delta value is the difference between the two values, added to the ratio between those values multiplied by an asymptote. Experimental data sets with known values may be used to create data sets to which selection criteria are applied in order to calculate an optimal asymptote for the application of the delta values. This optimal asymptote may then be used for calculating delta values across an entire population for predictive purposes.
    Type: Application
    Filed: August 21, 2014
    Publication date: March 5, 2015
    Inventor: Craig William Tomarkin