Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: Selective regulation of information transmission from mobile applications to an external system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to an external system. Instrumentation instructions can be integrated with a mobile application or mobile operating system. The instrumentation instructions direct the mobile device to submit a privacy policy request comprising an identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the external system, subject to the privacy policy. The privacy policy request is received at the third-party privacy compliance system which selects the privacy policy based on an identifier and sends the privacy policy to the mobile device for implementation.

Abstract: An adaptive bidder for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement, an exchange reported timeout and a bid response buffer. The network latency measurement may be required to meet a freshness standard. The bid response buffer represents the time allotted for the adaptive bidding system to generate a response based on one or more partial results. The exchange reported timeout value can be included in the bid request, and can vary from bid request to bid request. The execution of one or more tasks is initiated by the adaptive bidding system, and each task can make a partial result available. In some cases, a partial result is a cumulative result. A response is determined from one or more partial results which are available before the processing time limit expires.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Data files are supplied to a plurality of requesting stations (102 to 106) by accessing serving devices (109 to 116). A plurality of requests are received for one or more data files at a traffic management system (101) from requesting stations via an external network (107). A specific server is selected at the traffic management system and a request is issued to the selected server over a local network for the requested file. The requested file is accepted at the traffic management system from the selected server over the local network and the requested file is sent from the traffic management system to the requesting station over external network. The response of selected servers is monitored (302) when responding to issued requests thereby generating monitored responses. The monitored responses are compared (303) against an operational criterion to identify sub-standard operations.

Abstract: An adaptive bidder for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement, an exchange reported timeout and a bid response buffer. The network latency measurement may be required to meet a freshness standard. The bid response buffer represents the time allotted for the adaptive bidding system to generate a response based on one or more partial results. The exchange reported timeout value can be included in the bid request, and can vary from bid request to bid request. The execution of one or more tasks is initiated by the adaptive bidding system, and each task can make a partial result available. In some cases, a partial result is a cumulative result. A response is determined from one or more partial results which are available before the processing time limit expires.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Selective regulation of information transmission from mobile applications to a third-party privacy compliant target system. A privacy policy is configured for and mapped to each of a multiplicity of mobile application concerns, with each privacy policy comprising rules regulating the transmission of information to a third-party privacy compliant target system. Instrumentation instructions can be integrated with a mobile application and provided to a mobile device. The instrumentation instructions direct the mobile application to submit a privacy policy request comprising a mobile application identifier from the mobile device to a third-party privacy compliance system and enable sending information from the mobile device to the third-party privacy compliant target system, subject to the privacy policy.

Abstract: Communication occurs between at least one server and a plurality of clients. Client-side connections are established between a traffic manager and clients, in response to clients making requests to communicate with a server. Server-side connections are created and maintained between the traffic manager and the server in order to service the client requests. At least one of the server-side connections is reused to service a client request.

Abstract: A system is shown that supplies web pages from servers (109 to 116, 301 to 305) to requesting clients (102 to 106) over the Internet (101). Each server is configured to supply web page data to requesting clients. A traffic manager (120) receives request data from browsing clients and selects one of the serving devices for serving web page data. A data manipulation station (125) manipulates request data or web page data. The traffic manager supplies a function call to the data manipulation station that includes request data or web page data using Internet protocol. The manipulation station manipulates the request data or the web page data to produce manipulated data and the manipulated date is returned to the traffic manager.

Abstract: Data files are supplied to a plurality of requesting stations (102 to 106) by accessing serving devices (109 to 116). A plurality of requests are received for one or more data files at a traffic management system (101) from requesting stations via an external network (107). A specific server is selected at the traffic management system and a request is issued to the selected server over a local network for the requested file. The requested file is accepted at the traffic management system from the selected server over the local network and the requested file is sent from the traffic management system to the requesting station over external network. The response of selected servers is monitored (302) when responding to issued requests thereby generating monitored responses. The monitored responses are compared (303) against an operational criterion to identify sub-standard operations.

Abstract: A system is shown that supplies web pages from servers (109 to 116, 301 to 305) to requesting clients (102 to 106) over the Internet (101). Each server is configured to supply web page data to requesting clients. A traffic manager (120) receives request data from browsing clients and selects one of the serving devices for serving web page data. A data manipulation station (125) manipulates request data or web page data. The traffic manager supplies a function call to the data manipulation station that includes request data or web page data using Internet protocol. The manipulation station manipulates the request data or the web page data to produce manipulated data and the manipulated date is returned to the traffic manager.

Abstract: Failures are tolerated in an environment in which a plurality of traffic management systems are coordinated to manage the supply of data to and from a plurality of clients via a plurality of network addresses. Each functional traffic management system is responsible for at least one network address, and each functional traffic management system periodically transmits a signal to each of the other traffic management systems to confirm functionality. Each of the traffic management systems creates and maintains configuration data that specifies the responsibility of traffic management systems for network addresses dependent upon the status of each of the traffic management systems. Each of the traffic management systems responds to a failure of any of the traffic management systems by taking responsibility for certain network addresses as prescribed by the configuration data.