Abstract: Apparatus and method for lifting and moving a merchandise gondola that includes a plurality of lift units, each lift unit including a substantially vertical first member, a substantially vertical second member, a substantially horizontal third member removably connected to the first member and removably connected to the second member, a gondola-coupling device centrally located on the third member and configured to couple to a top surface of a merchandise gondola, and a mechanical-lift mechanism operatively coupled to the lift unit and configured to lift the gondola-coupling device in a vertical direction relative to the third member, wherein the mechanical-lift mechanism includes a rotary assembly coupled to the lift unit and configured to provide a two-way mechanically advantaged connection to the gondola-coupling device from the first member and configured to be actuated to lift the gondola-coupling device while the first member and the second member remain substantially vertical.