Abstract: A lifting apparatus for an all-terrain vehicle is described. The lifting apparatus assists in the loading, transferring, and unloading of an article or a load from the all-terrain vehicle. The lifting apparatus includes an elevating member with a platform. The platform is engaged to the elevating member for vertical movement. A winch is mounted on the elevating member and connected to the platform to raise and lower the platform. A base member supports the elevating member in a rotatable engagement such that elevating member and the platform rotate relative to the base member.