Abstract: An elongated resilient and pliable worm-like in appearance sleeve is positioned on the free end of a fishline and a hook engaging the line has its shank extending into the outer end of the sleeve with the barb portions extending rearwardly along the peripheral side of the sleeve. The line extends along the longitudinal center of the sleeve and out the rear end which is open and may be closed by a bead movable along the line. Emulsified fish bait may be placed in the sleeve through the open end through use of a squeeze-type dispensing bottle. The sleeve includes a plurality of outlet openings in its side wall through which the bait is dispensed during use. Action of the sleeve on the line during use causes the line to agitate the bait material and facilitate its being dispensed through the outlet openings.