Abstract: A holder assembly designed (embodiment # 1) to hold at least one but preferably multiple elongated tube-like containers or “squeeze-tubes” in a substantially vertical position such that the labeling, directions, contents and other information formed on the exterior of the tube-like containers are clearly viewable. The holder assembly includes a horizontal support to create a closed channel wherein the closed channel creates a gripping structure into which the closed or sealed ends of the tube-like containers are inserted. The gripping channel has a sufficient length to position multiple tube-like containers along the horizontal support in side-by-side relation to one another. The horizontal support includes the means to attach the entire assembly to a substantially oriented vertical surface. Additionally, said invention, further provided with magnets (embodiment #2) can hold a multitude of metallic instruments and utensils along its length that are easily accessible and removable.