Abstract: The present invention relates to hand held implements (or applicators) for applying soaps, cleansers or other liquids. This invention further relates to implements for a user to reach his/her own back or other hard-to-reach body areas for the self-application of soaps, lotions and/or other liquids thereto. To attain this, the present invention essentially comprises a scrubber device having an elongated handle having a first end and a second end being spaced longitudinally along said elongated handle, wherein the first end is adapted to being held by one or more users, and the second end comprises a brush head having a Cleansing element at its first surface and a securing mechanism at its second surface for securing the Cleansing element.