Abstract: An improved system and method and system for advertising to audio program listeners that uses an embedded main signal from an audio program service that contains an audio program file, advertisement audio file, program information file, and advertisement audio information file to a listener's addressable digital audio recording device (DAR). When the signal is received by DAR two audio and advertisement program files and the two data information files are separated and stored locally in separate databases. The audio program file may be delivered directly to the listener's DAR for immediate listening. The audio program data information file contains the target demographic profile information and the commercial break information for the audio program. The advertisement audio file and the advertisement data information file are stored in an advertisement library file database and advertisement information file, respectively.

Abstract: An improved system and method for advertising to video program viewers that sends a signal from a signal provider that contains a video program file, a video advertisement file, a video program data file, and a video advertisement data file to a viewer's addressable video recording device (DVR). When the signal is received by the DVR, the video and program and data files are separated and stored locally in separate databases. The video program file may be delivered directly to the viewer' television or monitor for immediate viewing. The video program data information file contains the target demographic profile information and the commercial break information for the video program. The video advertisement file and the video advertisement data file are stored in a video advertisement library database and video advertisement information, database, respectively.