Abstract: A checklist article is claimed which serves as a safety reference and a general information reference for scuba divers during the planning stages for a dive as well as during and after the dive. The reference information includes safety information, equipment maintenance information, dive tables and related information. The article is sized to conveniently be carried in a pocket and the pages of the article are made of a substance which will withstand underwater use. In addition, a method of advertising is disclosed whereby an advertising message is incorporated into a scuba checklist article in order to provide a means for commercial advertisers to target market products and services to divers and diving enthusiasts. The checklist article is designed to be retained and re-used on each dive, and therefore, the advertisement message, which is permanently incorporated into the checklist article, is reinforced.

Abstract: A method of advertising is disclosed whereby an advertising message is incorporated into an aviation checklist in order to provide a means for commercial advertisers to target market products and services to pilots and other flight personnel of an aircraft. As the aviation checklist is used and re-used in every flight, the advertisement message, which is permanently incorporated into the checklist article, is reinforced. An advertisement article produced pursuant to the method is also claimed and may take a variety of constructions and forms, as disclosed and claimed.