Abstract: A method of processing moving picture and an apparatus thereof are disclosed. A method of processing a moving picture comprising: calculating a color distribution vector for each of plural sub-frames which are generated by dividing a frame of the moving picture; generating a first order differential of the color distribution vector based on the color distribution vector; generating a second order differential of the color distribution vector based on the first order differential of the color distribution vector; and generating a feature vector of the frame based on the color distribution vector, the first order differential of the color distribution vector and the second order differential of the color distribution vector, is provided. The moving picture processing method can provide an efficient mean to determine commonality between moving pictures by extracting a feature from a frame of the moving pictures.

Abstract: A method and apparatus for providing moving image advertisements. There is provided a method and apparatus for providing moving image advertisements, comprising the steps of: receiving a search request from an advertiser's terminal; providing said advertiser's terminal with a moving image search list matching said search request; obtaining advertisement setup information from said advertiser's terminal for the first moving image which is included in said moving image list provided; setting up said first moving image advertisement which matches said obtained advertisement setup information; and setting up a second moving image advertisement which shares the same display area with said first moving image which matches said obtained advertisement setup information for said first moving image.

Abstract: A method of processing moving picture and an apparatus thereof are disclosed. A method of processing a moving picture comprising: calculating a color distribution vector for each of plural sub-frames which are generated by dividing a frame of the moving picture; generating a first order differential of the color distribution vector based on the color distribution vector; generating a second order differential of the color distribution vector based on the first order differential of the color distribution vector; and generating a feature vector of the frame based on the color distribution vector, the first order differential of the color distribution vector and the second order differential of the color distribution vector, is provided. The moving picture processing method can provide an efficient mean to determine commonality between moving pictures by extracting a feature from a frame of the moving pictures.

Abstract: A method of providing a moving picture search service and an apparatus therefor are disclosed. An embodiment of the present invention provides a method of providing a moving picture search service that includes: obtaining a search keyword from a client terminal; and providing as search results a moving picture cluster list displaying information about a moving picture cluster matching with the search keyword. The moving picture cluster includes a plurality of moving pictures determined to have identity, and the moving picture cluster list includes a cluster unit display area displaying information about the moving picture cluster differently from information about another moving picture cluster included in the moving picture cluster list. By providing moving picture search results related to a search keyword in groups of cluster units, users can understand the search results more easily.