Abstract: The subject disclosure is directed towards allowing a phone or other mobile device, or a computer user, to select some portion of content and then quickly share that selected content with a message recipient. A user selects content, and then interacts with the program that displays the content to select a recipient corresponding to a program, such as an SMS, email, instant message or social network recipient. The selected content is automatically provided to the program for sending in a message, including first launching the program if not already running. Also described is queuing selected content, such that multiple pieces of selected content may be combined and sent in a single message.