Abstract: An electronic apparatus may include: a sensor configured to obtain ambient information of a transparent display; memory configured to store at least one instruction; and at least one processor, wherein the at least one instruction, when executed by the at least one processor individually or collectively, causes the electronic apparatus to: obtain masking information corresponding to a real object adjacent to the transparent display based on the ambient information; obtain a virtual object image to be displayed on the transparent display; generate a display image to be displayed on the transparent display by correcting a shape of the virtual object image based on the masking information; and output the display image to the transparent display.