Abstract: The present invention discloses a labelling system and process. A continuous single-ply film is provided with a reverse printed image on an inside surface thereof with opaque coating substantially covering the inside surface. The film preferably is very thin, less than about 1.7 mils. The film is applied with a system using registration control based on two sources of input data, registration indicia and cutter position. The system self corrects for variations in true label length. An adhesive applicator is provided, such as a laser jet spray adhesive or alternatively a rotating cylinder having a cam surface which contacts the label with adhesive utilizing a perfectly cylindrical vacuum drum to avoid container/label slippage. A controlled motor drive on the supply roll to reduce web tension is provided.

Abstract: A printed insert for food packages consisting of a film laminate including a central core layer of biaxially oriented polymeric film printed on one or both sides, then coated on both sides with a layer of adhesive over which is laminated an outer layer of transparent, grease-resistant, biaxially oriented polymeric film, the resultant laminate sealing the printing ink.

Abstract: A promotional game particularly adapted for use in connection with packaged food products, the game including a game board preferably printed on the product container and one or more game cards. The game board has imprinted on it a first set of game indicia which is common to all packages utilized in the promotion. The game card consists of a transparent film laminate on which is imprinted a second set of game indicia, which will vary from card to card. The card consists of a film laminate including a transparent core layer of biaxially oriented polymeric film on which is printed the second set of game indicia, which is then coated with adhesive, and laminated with a layer of transparent, grease and oil resistant, polymeric film. The game is played by removing the card or cards from the package and placing it in overlying register with the game board to determine whether that combination is a game winner.

Abstract: A promotional game particularly adapted for use in connection with packaged food products, the game including a plurality of specially constructed game cards. Each game card consists of a transparent film laminate on which is imprinted a set of game indicia, which will vary from card to card. The card consists of a film laminate including a core layer of biaxially oriented polymeric film on which is printed the game indicia, which is then coated with adhesive, and laminated with a layer of transparent, grease and oil resistant, polymeric film. The game is played by removing cards from packages and placing them in overlying register with each other to determine whether that combination is a game winner.