Abstract: The invention includes a method and system to provide a competitive pricing tool so that automobile dealers can more efficiently and effectively price their used vehicles. The system achieves the optimal sales price by obtaining the relevant pricing and mileage of vehicles for sale that are similarly situated to the focus vehicle. Once the information is obtained, the system creates a value ranking for each of the vehicles for sale and for the focus vehicle. The user is then able to revise the focus vehicle pricing to determine the optimal sales price. The invention also provides information to the potential customer about the vehicle for sale, including information relating to other similar vehicles for sale in a particular geographical area that can be accessed at the point of sale, or by the customer at a later time and place. The party offering the product for sale is informed each time the customer accesses the information, thereby indicating the level of interest by the customer.