Abstract: The subject matter discloses a method, comprising identifying a customer in a retail store; obtaining personal data related to the customer; obtaining commercial data related to the customer; transmitting a message comprising the personal data and the commercial data to a computerized device accessible to an employee of the retail store; wherein the method is performed by a processor. In some cases, the method further comprises obtaining try-on data related to the customer and transmitting the try-on data related to the customer to the computerized device accessible to the employee of the retail store. In some cases, the method further comprises a step of recommending an article to be suggested to the customer based on the commercial data and adding data related to the article to be suggested to the message transmitted to the computerized device accessible to the employee of the retail store.