Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers is prohibited. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system, where conversion events have been excluded from the history. Advertising content is sent to the targetable browser according to a result of applying the model.

Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers is prohibited. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system, where conversion events have been excluded from the history. Advertising content is sent to the targetable browser according to a result of applying the model.

Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.

Abstract: Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers is prohibity. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system, where conversion events have been excluded from the history. Advertising content is sent to the targetable browser according to a result of applying the model.

Abstract: Preserving privacy related to networked media consumption activity. Privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the privacy zone. Transaction requests are received over a network from a client device at a location by a networked privacy system. The privacy zone associated with the client device is identified. A dataset can be created including information associating the networked media consumption activity. The dataset is processed to comply with the privacy standards. The processed dataset can be stored in a database on a physical storage device at a storage location coupled to the networked privacy system.

Abstract: An adaptive bidder for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement, an exchange reported timeout and a bid response buffer. The network latency measurement may be required to meet a freshness standard. The bid response buffer represents the time allotted for the adaptive bidding system to generate a response based on one or more partial results. The exchange reported timeout value can be included in the bid request, and can vary from bid request to bid request. The execution of one or more tasks is initiated by the adaptive bidding system, and each task can make a partial result available. In some cases, a partial result is a cumulative result. A response is determined from one or more partial results which are available before the processing time limit expires.

Abstract: Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers has been disabled by excluding targeting labels. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system in the absence of records of conversion events. Advertising content is sent to the targetable browser according to a result of applying the model.

Abstract: Preserving privacy related to networked media consumption activity. Source privacy zones are defined and associated with privacy standards Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: Preserving privacy related to networked media consumption activity. Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: An adaptive bidder for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement, an exchange reported timeout and a bid response buffer. The network latency measurement may be required to meet a freshness standard. The bid response buffer represents the time allotted for the adaptive bidding system to generate a response based on one or more partial results. The exchange reported timeout value can be included in the bid request, and can vary from bid request to bid request. The execution of one or more tasks is initiated by the adaptive bidding system, and each task can make a partial result available. In some cases, a partial result is a cumulative result. A response is determined from one or more partial results which are available before the processing time limit expires.

Abstract: Preserving privacy related to networked media consumption activity. Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: Preserving privacy related to networked media consumption activity. Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: A method and system for preserving privacy related to networked media consumption activity including: Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: A method and system for preserving privacy related to networked media consumption activity including: Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: Communication occurs between at least one server and a plurality of clients. Client-side connections are established between a traffic manager and clients, in response to clients making requests to communicate with a server. Server-side connections are created and maintained between the traffic manager and the server in order to service the client requests. At least one of the server-side connections is reused to service a client request.

Abstract: A method and system for preserving privacy related to networked media consumption activity. Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: A method and system for preserving privacy related to networked media consumption activity including: Source privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the source privacy zone. Transaction requests including a networking protocol address are received over a network from a client device at a target location by a networked privacy system. The source privacy zone associated with the client device is identified. Using the networking protocol address to access characteristics having characteristic value(s), a dataset can be created including associating the networked media consumption activity with the characteristic and characteristic value(s). The dataset is pre-processed to comply with the privacy standards. The networking protocol address is discarded.

Abstract: Failures are tolerated in an environment in which a plurality of traffic management systems are coordinated to manage the supply of data to and from a plurality of clients via a plurality of network addresses. Each functional traffic management system is responsible for at least one network address, and each functional traffic management system periodically transmits a signal to each of the other traffic management systems to confirm functionality. Each of the traffic management systems creates and maintains configuration data that specifies the responsibility of traffic management systems for network addresses dependent upon the status of each of the traffic management systems. Each of the traffic management systems responds to a failure of any of the traffic management systems by taking responsibility for certain network addresses as prescribed by the configuration data.