Abstract: A process for producing metallurgical products, in particular at least of the merchant type, in which there are provided the steps of: a) producing a long casting product by means of a continuous casting machine; b) rolling said long casting product by means of a rolling mill comprising a plurality of rolling stand groups; wherein during step b), said long casting product is heated by first heating means exclusively arranged between one pair of consecutive rolling stand groups; wherein said first heating means are the only heating means between the rolling stand groups of the rolling mill; and an apparatus adapted to perform the aforesaid process.