Patents by Inventor Damien Allison

Damien Allison has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • DETERMINING CAMPAIGN EFFECTIVENESS
    Publication number: 20170372354
    Abstract: A computer-implemented method includes generating a test group for a pointer to information; generating a control group for the pointer to information; receiving conversion information from the test group and the control group; and determining, based on the conversion information, a number of incremental conversions that are attributable to the pointer.
    Type: Application
    Filed: October 1, 2013
    Publication date: December 28, 2017
    Applicant: Google Inc.
    Inventors: Vedat Taylan Yildiz, Jeffrey D. Oldham, Sergio F. Marti, Gabriel C. Hughes, Michael E. Pearmain, Matthew J. Trojanovich, Damien Allison, Nicolas H. Remy, James R. Koehler, Rajeshwar Manjunath Shenoy
  • Multiple attribution models with return on ad spend
    Patent number: 8788339
    Abstract: A computer system for providing attribution based on advertisement conversion data comprising a processing circuit configured to receive user interaction data, to determine that a conversion event has occurred based on the user interaction data and conversion criteria, to store conversion path data based on the user interaction data, wherein the conversion path data comprises user interaction data prior to and including the conversion event. The system attributes the conversion event to a channel in a conversion path using a plurality of different attribution models. At least one of the attribution models is a model other than a model based solely on a last click in the conversion path. The system receives cost data representing a relative or actual cost of a plurality of channels in the conversion path and generates report data comprising the first attribution data, the second attribution data and the cost data.
    Type: Grant
    Filed: May 27, 2011
    Date of Patent: July 22, 2014
    Assignee: Google Inc.
    Inventors: Gabriel Hughes, Damien Allison
  • MULTIPLE ATTRIBUTION MODELS WITH RETURN ON AD SPEND
    Publication number: 20120303447
    Abstract: A computer system for providing attribution based on advertisement conversion data comprising a processing circuit configured to receive user interaction data, to determine that a conversion event has occurred based on the user interaction data and conversion criteria, to store conversion path data based on the user interaction data, wherein the conversion path data comprises user interaction data prior to and including the conversion event. The system attributes the conversion event to a channel in a conversion path using a plurality of different attribution models. At least one of the attribution models is a model other than a model based solely on a last click in the conversion path. The system receives cost data representing a relative or actual cost of a plurality of channels in the conversion path and generates report data comprising the first attribution data, the second attribution data and the cost data.
    Type: Application
    Filed: May 27, 2011
    Publication date: November 29, 2012
    Inventors: Gabriel Hughes, Damien Allison