Abstract: A device is provided for updating a user profile stored in a memory accessible to the device. The device includes a display screen for displaying a graphical user interface representing a product page showing a plurality of descriptors. The device is such that each of at least some of the plurality of descriptors of the viewed product page is associated with an interest indicator linked to the user profile and represented on the graphical user interface by an illustration. The device includes a user interface for selecting an illustration representing an interest indicator for a descriptor from the product page and for selecting an illustration from a set of illustrations representing different levels of interest. The level of interest corresponds to the selected illustration being stored for updating the user profile. Also, methods are provided for updating a user profile and providing product recommendations using such a profile.