Abstract: Provided are systems, devices, and methods for routing events. In one example, an application server includes a network interface to receive demographic information and a request from a mobile application executing on a mobile device, and a processor configured to identify an item that corresponds to the request, identify a web server that corresponds to the item, generate an event based on the request, and determine whether the event corresponds to the application server or the web server based on a combination of the item and the received demographic information. The processor may further process the event or control the network interface to transmit the event to the web server, based on determining whether the event corresponds to the application server or the web server.

Abstract: Provided are methods and devices for providing a resource. In one example, a method includes receiving a request to render a resource, the request comprising item information associated with an item, extracting an item identifier from the item information, and determining, by the web server, whether the user device corresponds to an existing user of a mobile application corresponding to the request. In response to determining the user device corresponds to an existing user of the mobile application, the method may include determining a customized URI associated with the item and associated with the mobile application based on the extracted item identifier and transmitting the customized URI. In response to determining the user device does not correspond to an existing user of the mobile application, the method may include transmitting a URL of a web page associated with the mobile application to the user device.

Abstract: Provided are systems, devices, and methods for routing events. In one example, an application server includes a network interface to receive demographic information and a request from a mobile application executing on a mobile device, and a processor configured to identify an item that corresponds to the request, identify a web server that corresponds to the item, generate an event based on the request, and determine whether the event corresponds to the application server or the web server based on a combination of the item and the received demographic information. The processor may further process the event or control the network interface to transmit the event to the web server, based on determining whether the event corresponds to the application server or the web server.

Abstract: Provided are a system and method for acquiring users. In one example, the method includes providing a rebate offer with respect to a product, receiving, by an application server via the Internet, a request for payment of the rebate and proof of purchase of the product associated with the rebate via a mobile application executing on a mobile device, determining, by the application server, whether the mobile application executing on the mobile device corresponds to a new user of the mobile application, and in response to determining that the mobile application executing on the mobile device corresponds to a new user of the mobile application, authorizing payment of the rebate to a payment account previously registered through the mobile application executing on the mobile device.

Abstract: Provided are methods and devices for providing a resource. In one example, a method includes receiving a request to render a resource, the request comprising item information associated with an item, extracting an item identifier from the item information, and determining, by the web server, whether the user device corresponds to an existing user of a mobile application corresponding to the request. In response to determining the user device corresponds to an existing user of the mobile application, the method may include determining a customized URI associated with the item and associated with the mobile application based on the extracted item identifier and transmitting the customized URI. In response to determining the user device does not correspond to an existing user of the mobile application, the method may include transmitting a URL of a web page associated with the mobile application to the user device.