Abstract: A sticker holder and protector apparatus for attaching a sticker type of identifying device to a mounting component, such as a fender, of an off-road vehicle, including motorcycles and all terrain vehicles. The preferred sticker holder has a sticker body with a sticker cavity, shaped to correspond to the identifying device, on the front side thereof for receiving the identifying device on the mounting surface thereof. One or more sidewalls, which substantially encircle the mounting surface, are chamfered to reduce the likelihood that rocks, bushes, power spray wash systems or other hazards will damage or remove the identifying device from the off-road vehicle. One or more screws or other mounting members can attach the sticker holder to the off-road vehicle. The sticker holder allows the owner or operator to replace the mounting component without having to acquire a replacement identifying device.