Abstract: An electronic computing device includes a processing unit and system memory. The system memory includes instructions which, when executed by the processing unit, cause the electronic computing device to obtain first data from a response rate by decile model. The first data includes response rates for responses received from one or more individuals or organizations in response to communications sent to the one or individuals or organizations. The first data is organized into deciles. Second data is obtained from the response rate by decile model. The second data includes a weighting percentage for each of the deciles. The first data and the second data are used to calculate a performance score for the response rate by decile model. The performance score provides an indication as to how well the response rate data is aligned by decile in the response rate by decile model.