Abstract: A packaging and display system includes a plurality of items having a substantially similar shape and size but differing product identifying indicia being provided on respective display surfaces of the items. The items are connected together in a chain by hinges mounted in alternating fashion along the chain between front and back surfaces of the items. A releasable attachment means is provided on each of the items so that when the items are folded together to form a compact bundle, the bundle is retained until pulled apart. When the items are unfolded, the items can assume a chain-like configuration in either a zig-zag pattern or a straight line pattern.

Abstract: A sales promotion system and method is provided for attracting consumer attention to each individual article of a plurality of articles being sold and which are typically arranged on a store shelf. Each of the items to be sold has its own blinking light circuit arranged at a display surface of the product. Preferably, the display surface is a front surface or side surface of a box or package containing the item being sold. A light such as an LED driven by the blinking circuit protrudes through an aperture in the display surface. The blinking circuit blinks for a period of time sufficiently long to permit the items to be sold from the store shelf. Thereafter, the purchaser of the item, after opening the package, may remove the blinking circuit and wear the blinking circuit as a promotional button or the like.