Abstract: According to the invention, computerized methods, computer-readable medium containing computer-executable instructions, and apparatus are disclosed for presenting, manipulating, and serving immersive (i.e., panoramic) images. A browser or other display mechanism presents various views of the immersive image comprised of one or more sub-images received from a server, memory, or stored device. Additionally, a server is able to discriminate which type of Web page is provided for efficiently presenting views of an immersive image based on the capabilities of the viewing browser. In this manner, a user is able to efficiently view an immersive image without requiring a Java or other enhance capability browser. Moreover, the invention also provides for determining and presenting a reference indicator which identifies the portion of the immersive image. The reference indicator can also be manipulated to display new perspective views of the immersive image.