Abstract: Embodiments relate to adapting assets for a video game based on social media interaction. Instructions are sent to a computing device associated with a social media platform to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game. Data is received from the computing device indicative of one or more indications of user interaction with the social media post. A score is determined for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post. One or more assets of the video game are adapted for the player based at least in part on the determined score for the player.

Abstract: Embodiments relate to adapting assets for a video game based on social media interaction. Instructions are sent to a computing device associated with a social media platform to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game. Data is received from the computing device indicative of one or more indications of user interaction with the social media post. A score is determined for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post. One or more assets of the video game are adapted for the player based at least in part on the determined score for the player.

Abstract: Embodiments relate to adapting assets for a video game based on social media interaction. Instructions are sent to a computing device associated with a social media platform to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game. Data is received from the computing device indicative of one or more indications of user interaction with the social media post. A score is determined for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post. One or more assets of the video game are adapted for the player based at least in part on the determined score for the player.

Abstract: Embodiments relate to sharing a video game asset associated with a viewer with a player of a video game broadcast. A video stream of gameplay of a video game is received, wherein the video game is being played by a player using a first computing device. The received video stream is broadcast to a second computing device associated with a viewer. Data is received, from the second computing device, indicative of a request to modify a video game asset associated with a second account of the viewer so that the video game asset is available to the player through a first account of the player. The received data is processed to cause the video game asset to be available to the player through the first account.

Abstract: Embodiments relate to sharing a video game asset associated with a viewer with a player of a video game broadcast. A video stream of gameplay of a video game is received, wherein the video game is being played by a player using a first computing device. The received video stream is broadcast to a second computing device associated with a viewer. Data is received, from the second computing device, indicative of a request to modify a video game asset associated with a second account of the viewer so that the video game asset is available to the player through a first account of the player. The received data is processed to cause the video game asset to be available to the player through the first account.

Abstract: Embodiments relate to adapting assets for a video game based on social media interaction. Instructions are sent to a computing device associated with a social media platform to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game. Data is received from the computing device indicative of one or more indications of user interaction with the social media post. A score is determined for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post. One or more assets of the video game are adapted for the player based at least in part on the determined score for the player.