Abstract: A system and method has been shown in the above embodiments for the effective implementation of electronic negotiating sessions. While various preferred embodiments have been shown and described, it will be understood that there is no intent to limit the invention by such disclosure, but rather, it is intended to cover all modifications and alternate constructions falling within the spirit and scope of the invention, as defined in the appended claims. For example, the present invention should not be limited by software/program, computing environment, specific computing hardware, specific types of suppliers or specific negotiating rules or applications.

Abstract: A system and method that maximizes the revenues of an airline for a selected flight by automatically balancing the consumption of flight tickets between travelers who have different demand curves for the same flight, which is sold out at a given time. The system accepts information from customers who have a high demand for a specific flight, while there are no available tickets that fit their needs (Type A customers), and finds customers that own tickets to the flight, but have lower demand for being on that flight (Type B customers). Based on advanced rules the system offers substitutes to Type B customers for giving away their tickets, and sells it to Type A customers who pay a different price for the tickets than Type B customers.