Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to evaluate advertising campaigns. An example method disclosed herein includes identifying, by executing an instruction with a processor, a lift value and a qualification score associated respective first and second advertising campaigns, the qualification score to indicate a capability of a target audience to act on a message in the respective advertising campaign. For each of the first and second advertising campaigns a first and second coordinate value based on respective ones of the lift value and the qualification score. Calculating (a) a coordinate value for an apex score indicative of a maximum normalized qualification score and a maximum normalized lift score, (b) a first coordinate distance value between the apex score and the first coordinate value, and (c) a second coordinate distance value between the apex score and the second coordinate value.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to evaluate advertising campaigns.

Abstract: Systems, methods, and articles of manufacture for polling users are disclosed. An example method is disclosed that involves counting a number of times a first poll is provided for display to a user with two or more different webpages in two or more different Internet domains and, if the number of times the first poll has been provided for display to the user exceeds a first threshold number of times, selecting a second poll for display to the user with the two or more different webpages or a third webpage different from the two or more different webpages.