Abstract: A dynamic, web-based, feedback polling system providing actual feedback questions (20) which a surfer (10) on the web (14) is prompted to answer on-line using a minimal number of clicks and providing feedback editors and writers with only a minimum number of fields to utilize. The feedback questions (20) are loaded to any web page linked to a feedback engine (18), which comprises a database server for storing feedback objects and dynamically-generating all display protocol code and for displaying, maintaining, monitoring, recording information flow and data, and making all calculations needed for maintaining a feedback collecting interface connectable to any web page. The invention further provides for an efficient feedback operating method, as well as a feedback set-up and editing method which requires only minimal user input of feedback parameters in a minimal number of fields displayed in a GUI.